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Content marketing is making a huge impact on marketing departments as organisations rethink how they engage with stakeholders. The new technologies, shifting consumer behaviours and the greater emphasis on strategy and measurement which underpin content marketing have recast internal marketing spending and resourcing. This includes forging new and often more intense relationships with external consultants and agencies.
Content marketing, while generally acknowledged as an offshoot of custom publishing, requires strategic input and measurement capabilities to analyse programs, as well as product or service delivery from the agency, and a deeper commitment from the client.
Today, Seoruchi Media is recognised is one of the Hyderabad's leading content marketing agencies. It has twice been a finalist for the India-based Content Marketing Institute's global Content Marketing Agency of the Year award, in 2013 and 2014.